The goal of this app was to build something that would do more good than bad. Hexes began after comtemplating human nature, the state of the planet, and my skill. I came to the conclusion that people's inaction is due to a combination of ignorance and laziness. My solution was to enable people to feel good about improvement rather than being bogged down by the shear overwhelming nature of the issue. In addition, it would have to be gamified... because we are still people afterall!